A concept store for the upcoming brand "URBANIKA-HOME DESIGN", located at BIG Center, Netanya & consisting of a 250 sqm space. The store was designed as to reflect the character of the products offered and the business in its whole, in the best manner. While designing the space, we aspired to create a light and welcoming yet sophisticated, experience for the buyer. Throughout the design process we constantly searched after a unifying urbanistic character that may serve as a link between the various products and styles. (*In collaboration with 3DMI)